There are a number of ways that Audiences South West can help in supporting you understand your existing and potential audiences to then set out to increase your audience engagement. By offering our range of services we provide one-to-one facilitation and bespoke information from data and segmentation tools to base your plans and models on actual evidence. Our advice is based on data, knowledge and experience of organisation and audience development.
Every organisation is different, therefore our services can be tailored to reflect the areas of interest and audiences that you have at present and those you want to develop. We’re also aware that each organisation has differentiating capacity, systems, knowledge, engagement strategies and ways of delivering work. Therefore, our bespoke work helps identify ways of best practice to embed knowledge of your audiences to better know and understand them to increase their engagement with you. For example, on one of our latest projects with Mortgage Hero, we examined their audience from a commercial point of view to determine how they could better engage under represented demographics.
Audiences South West helps organisations understand engagement by:
- Understanding population – providing and interpreting secondary data on populations.
- Understanding communities – defining communities by geography, propensity to attend and lifestyle.
- Mapping communities – creating visual representations from popular data.
- Data gathering – gathering transactional data from costumers for non-ticketed venues and organisations.
- Audience profiling – segmenting audiences, describing segments by lifestyle to create an ACORN segmentation profile of your audiences.
- Bespoke online surveys to benchmark data.
Audiences South West helps organisations increase engagement by:
- Working with organisations to place increasing engagement in a context of developing stronger business models.
- Enabling an evidence-based assessment of engagement that informs business planning and modeling.
- Reducing barriers, such as psychological, cultural and intellectual barriers to engage.
- Increasing benefits, such as social, emotional and intellectual benefits of engagement.