In today’s digital age, it’s not enough that you simply have presence on various social media platforms. You can’t expect people to just flock your Facebook page or just instantly follow you on Instagram, Twitter, and whatnot. What’s more important is to actively seek the out and engage them in order for you to have more reach and foot traffic. Here are some steps that you can do to engage different audiences on social media.
Who Are Your Audiences?
First things first, identify your audience and the people you want to reach out to and engage. This will stem from establishing your brand identity and knowing who are the people who would appreciate the products or services that your business is offering. Are you targeting a specific gender, age range, or even social status? There are different ways to categorize your audience and it is imperative to do so before moving forward to implement methods on engaging them.
What Content Do They Respond To?
Let’s say you’re a fashion company. It’s given that you’re on social media to promote clothes, shoes, or accessories. But what other posts and content do your target audience responds to? And what other types of content can you have in order to go beyond your current reach? For example, apart from posting the clothes that you sell on Instagram, perhaps you can also branch out to inspirational quotes that would appeal to a much wider audience. Just make sure it’s still relevant and in line with your overall brand identity.
Stay On Schedule
There are various researches done that verify the need to maintain a schedule when posting and trying to get engagement on social media. There are peak hours of the day where most people are online and when you have higher chances of having further reach. After knowing your audience and what kinds of posts they want to see, it’s now time to figure out their schedule on stay on it.
Keep The Momentum Going
Once you’ve established the basics and have jumpstarted your social media presence, you have to make sure that you can maintain consistency and keep the momentum going—especially if you’re starting to get responses from your audience. You can maintain consistency by posting on a daily basis and on the right schedule. Another way is by making sure that all responses from your audience are answered on a timely basis.
Give And You Shall Receive
Communication and engagement is a two-way street and once you’ve received feedback from different audiences, it’s your duty to respond back and not leave them hanging. Having proper follow through is very important in making sure you have them fully engaged and interested. Only then can you now find ways on translating that engagement into potential opportunities for revenue and sales.