A series of publications designed to offer practical help in arts marketing practice have been produced
by SWAM for anyone living or working in the region who has responsibility for marketing – or just
wants to know more about the issues involved.
The guides are intended as an introduction to key areas of arts marketing and as a practical guide for
artists and organisations working with very limited resources.
More guides are being planned for early next year but if you would like to suggest a topic that you
would like to see covered in a future guide, drop us a line and we’ll add it to the list.
In the meantime, if you would like a free copy of any of the guides, further information and advice on
any of the topics covered or any other issue related to arts marketing, training, audience profiling,
research or regional support networks contact South West Arts Marketing on 0117-927 6936.
A Short Guide To Marketing
An Idiot’s Guide To The Internet
Budgets & Budgeting: A Tool For Financial Planning
Designing Effective Print
Effective Copywriting
Preparing A Press Release
Strategic Marketing Analysis
2002-2008 © Audiences South West