How Audiences South West can help you

Core Training Programme

Audiences South West delivers training for both organisations and individuals, through regular core courses and bespoke training. Our core training is split into two sections – Tactical and Strategic. Tactical for those new to marketing and audience development concepts and tools or looking for a refresher. Our Strategic courses are for those looking to develop and hone their skills.

Delegate feedback:

"Really fantastic training - practical and informative"

"An extremely useful session. It was helpful, illuminating and raised a great deal of thought...delivery was excellent"

"Extremely appropriate. I learnt things that I had never thought of before and that'll be really helpful in the future"

TO REQUEST FUTURE TRAINING IN YOUR AREA CLICK ON THE LINKS BELOW:

Audiences South West can also provide training in branding & brand development, monitoring & evaluation, customer service, box office and marketing open studio events. For details, or to discuss your particular training requirements please contact us.

Audiences South West Services

Audiences South West’s services are available to cultural organisations and nominated representatives of groups or networks. Individual artists not affiliated with networks can access support services through Arts Matrix, and Audiences South West training above.

Advice and Support

In-depth Support

Organisations and groups or networks can access more in-depth one-to-one support on any marketing or audience development issue by booking a Audiences South West member of staff to spend time with you in your organisation. Whether it’s support in planning and executing a particular campaign over a period of time, a days advice on research, or spending a week having a full marketing audit and writing a strategic plan, agency staff will work with you and your colleagues to ensure tangible, practical, long-term benefits will come out of the time we spend with you.

We’ve structured this service so that there are a number of options, just let us know which suits you and what you want to work on and we’ll be in touch to move things forward. Don't worry if you're not sure quite how much time you need, we'll talk about your requirements and agree what's appropriate. Click here to get the ball rolling!

All levels of in-depth support have a free one-hour follow up session, that can be taken up to six months after the initial work.

These charges are for arts and partner organisations, such as those in the museums and galleries sector. This service is also available for organisations across the cultural and corporate sectors, please contact us for further information.

Consultancy

Audiences South West undertakes consultancy work for individual clients or groups of clients who need more detailed projects managed or specific larger scale work undertaken. We have been delighted to work with some of the region's leading arts organisations in areas such as:

• organisational development
• market research
• strategic planning
• brand management
• marketing audit
• project management
• stakeholder analysis
• communication strategies
• campaign management
• environmental analysis
• audience profiling
• regional demographics
• funding applications

Some of these consultancies have been made possible through grants. The agency is often able to offer support and advice in putting together applications for grants and is happy to be a named partner as long as we are consulted prior to the application being submitted. The advice offered by Audiences South West cannot be used as in-kind support for matched funding purposes but initial discussions are always free of charge.

Charges

Audiences South West charge a daily rate and deploy one or more agency staff to undertake each project as required. Staff may work on different parts of the brief simultaneously where appropriate. The price quoted is always fully inclusive of travel and expenses.

NB: arts organisations in the South West receive extremely favourable rates!

If you’d like to talk to us about consultancy please get in touch.

Focus Groups

One of the most effective ways of finding out about your audiences – or indeed your non-attenders – is through focus groups. Audiences South West will work with you on what you need to discover and what questions to ask. From your database or contact lists we’ll put the group together, run the session and provide you with bullet points of key issues for a fee of £500 per group.

Transcription and full reporting is available at an additional cost.

To contact us about focus groups, click here.

Area Demographic Reports

Three levels of demographic reports are available.

The countywide breakdown provides a profile of the residents in your county including age, gender & ethnicity, breakdowns by district, employment & other economic indicators and comparisons with regional/national figures. These reports are generic to the county and are updated annually.

Information on your town covers the profile of the residents in your town, including age, gender & ethnicity, breakdowns, economic indicators and comparisons with county/regional/national figures. These reports are specific to the town requested and produced on demand.

The my venue package includes all the relevant demographic information particular to your venue, plus data analysis of your patron data and a full report in context of your wider business objectives.

To order any of the area demographic packages click here.

When your order for countywide breakdown or my town reports is recieved you will be emailed an invoice. Once payment is received, countywide breakdown reports will be dispatched immediately and my town reports in two weeks.

We will contact you to set up data extraction for the my venue package on receipt of your order. *Costs may vary depending on ease of data extraction.

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